Prediction: Ripple (XRP) Could Become Crypto’s Amazon as Adoption Accelerates

XRP’s real-world utility, spot ETF launch, and positive progress in the multi-year battle with the Securities and Exchange Commission (SEC) of the U.S. have put the cryptocurrency in a better position. 

A recent investment thesis revealed that Ripple (XRP) could become the Amazon of financial infrastructure. The theory is based on an analysis of the $2.5 billion acquisitions made by Ripple over the past year. Ripple’s steps over the years suggest that it is building a modern, blockchain-based financial system, a strategy used by Amazon during the launch of AWS (Amazon Web Services) in 2006. 

Why is Ripple considered the “Next Amazon”?

Jake Claver, CEO of the Digital Ascension Group, drew the analogy between Ripple and Amazon. The launch of AWS (Amazon Web Services) is considered a major advancement, as it shifted how businesses utilize technology, providing building blocks for scalable, resilient, and cost-effective solutions.

According to Jake Claver, Ripple’s spending $2.5 billion on blockchain-related acquisitions last year was a major milestone. This move reminded him of the measures Amazon took to launch AWS in 2006. Claver said, “Amazon’s success came from building infrastructure, not just from self products. You got AWS. It became the most profitable piece of their business. That was infrastructure. They own all of the warehouses and logistics and the cloud and the marketplace.”

Ripple’s latest steps suggest that the company is building its own infrastructure. According to Claver, creating a financial infrastructure means lower marginal costs, faster iteration, and higher switching costs. 

He said, “You need custody and clearing for assets. You need treasury management for corporate operations. You need payment rails that work globally 24/7, 365. You need a stable coin infrastructure for efficient settlements. And you need settlement assets to be able to move between all of those.”

Claver argued that Ripple has acquired all these layers through a mix of previous buys, and 2025 mega deals would result in the creation of an end-to-end institutional product branded “Ripple 1”. 

The second factor is that Ripple finalized the $200 million acquisition of Rail, a Toronto-based fintech specializing in B2B stablecoin payments. It could ramp up Ripple’s stablecoin business. 

In late 2025, Ripple acquired GTreasury, a global leader in treasury management solutions, for $1 billion. It can pave the way for real-time 24/7 365 cross-border payments at competitive rates. 

The fourth factor is Ripple’s acquisition of Palisade, a London-based digital asset wallet and custody company. The company invested $4 billion in 2025. It enables fintechs and corporates to deploy digital wallets at scale. 

Is investing in Ripple a good decision? 

Although many were dismissive of Ripple’s infrastructure theory, we think there is a possibility that it could shift the financial structure. However, looking into the future, we can say that since the line between traditional and blockchain financial systems is blurring, companies that make use of this opportunity will take it all. So, investing in Ripple might be a good decision. 

However, we cannot move on without considering an alternate situation. If Ripple does create the financial infrastructure, the value could flow into Ripple, not into XRP. Looking at the price history, Ripple’s growth has no direct impact on XRP’s prices. Since XRP’s role shifted within its own ecosystem after the launch of RLUSD, it has been experiencing major price volatility. 

This could be a major reason why XRP prices are struggling to cross $2. Even if Ripple were to take the role of being the next Amazon, XRP prices would not take a big turn.